Most treatments step in after the damage. We made the opposite choice: act before breakage sets in, maintain balance over time, restore without masking. This is the conviction that shapes every Coelho Beauty formula equipped with the P³ Complex™.
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01 PREVENTION
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02 PROTECTION
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03 PRESERVATION
01 PREVENTION
Strengthen at the source
Well-nourished hair resists better what lies ahead. The first pillar acts upstream — on the scalp as well as on the fiber — to build lasting resilience before any aggression. On the scalp, it rebalances the natural moisturizing factor, maintains an optimal physiological pH, and supports the vitality of the bulb. On the fiber, it nourishes deeply and pre-strengthens the internal structure against future aggressions.
This is not preventive care in the marketing sense. It is an agronomic logic applied to hair: well-prepared ground produces a fiber that is structurally more resilient.
-> Balanced scalp, strengthened and more resilient fiber from the root.
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Prodew 500
AQUA, SODIUM PCA, PROLINE, HYDROXYPROLINE, ARGININE, ALANINE, SERINE...
A cocktail of amino acids and Sodium PCA modeled on the composition of the hair cell membrane. It hydrates deeply by mimicking the fiber's natural moisturizing factor (NMF), reinforcing its internal structure and its ability to retain water.
INTRACELLULAR HYDRATION
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Kerasylium™
SILYBUM MARIANUM SEED CAKE EXTRACT (HYDROLYSED PEPTIDES)
A 100% plant-based alternative to animal keratin, designed by BASF and derived from the upcycling of milk thistle seed cake grown in France through a traced and certified sustainable supply chain. Rich in peptides (50–70% of the active matter), its amino acid composition is close to that of human keratin. Helps prevent breakage in weakened hair, protects structural proteins against oxidative stress, and helps preserve color for longer.
PLANT-BASED KERATIN · UPCYCLED FRANCE
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Niacinamide & Panthenol
NIACINAMIDE · PANTHENOL (PRO-VITAMIN B5)
A hydrating and soothing duo with complementary roles. Panthenol (Pro-B5) penetrates the fiber and converts into pantothenic acid — it coats, strengthens and improves elasticity. Niacinamide (B3) supports scalp microcirculation and reinforces the skin's barrier function.
HYDRATION · SCALP BALANCE
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Vitamin B6
PYRIDOXINE HCL
An enzymatic cofactor involved in the metabolism of amino acids — the building blocks of keratin. Helps regulate sebum production and maintain scalp balance, particularly on oily or combination skin.
SEBUM REGULATION · SCALP BALANCE
02 PROTECTION
An invisible shield
The second pillar creates an active barrier between the fiber and the outside world — without occluding it, without weighing it down. On the scalp, it deploys an antioxidant protection and a breathable anti-pollution film. On the fiber, it defends against the heat of styling tools, limits UV-related photo-oxidation to preserve color, and smooths the cuticles to seal in hydration.
Protection has no value if it compromises the fiber's natural breathing. Every active in this pillar was selected for its ability to protect without depositing, to defend without weighing.
-> Fiber better armed against heat, pollution and dulling of color.
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Pollustop®
HYDROLYZED VERBASCUM THAPSUS FLOWER (HIGH-MOLECULAR-WEIGHT POLYSACCHARIDE)
A biotech active (Solabia), obtained without preservatives, that forms a non-occlusive, breathable protective film on the fiber's surface. Recognized for forming a barrier against three types of pollution: atmospheric (fine particles, heavy metals), UV and domestic. Helps prevent fiber damage linked to pro-oxidative pollution.
ANTI-POLLUTION · BIOTECH · PRESERVATIVE-FREE
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Phytantriol
PHYTANTRIOL (3,7,11,15-TETRAMETHYL-1,2,3-HEXADECANETRIOL)
A split-end prevention agent that helps protect the fiber against the heat of styling tools. Works in synergy with panthenol to strengthen and maintain hydration of the fiber over time.
THERMOPROTECTION · ANTI-SPLIT-ENDS
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Dermofeel® PA
PHYTIC ACID (PHYTIC ACID, OF PLANT ORIGIN)
A natural-origin chelator, a clean alternative to synthetic EDTA. Neutralizes metallic ions present in tap water (calcium, magnesium, iron) that alter the fiber and dull color, while optimizing the action of antioxidant actives present in the formula.
NATURAL CHELATOR · EDTA ALTERNATIVE
03 PRESERVATION
Restore integrity and radiance
The third pillar targets existing fragilities. Where the fiber is already damaged, it acts with precision: filling in the gaps in the keratin, restoring elasticity, taming frizz, reviving shine, without weighing the hair down. On the scalp, it soothes discomfort, reduces dryness and supports microbiome balance.
The distinction between this pillar and a classic repair treatment is fundamental: we do not mask damage under a synthetic deposit. We provide the fiber with the building blocks it needs to regenerate from within.
-> Softness, suppleness, strength and a silky touch restored. A visible and lasting transformation.
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BGT™ HAIR-Kpro
DECAPEPTIDE-4
A next-generation peptide developed by BGT / Deveraux Specialties, designed from a Nobel Prize–winning protein-evolution technology and an AI-driven protein generation platform. Its structure mimics natural keratin. Said to be "self-assembling": it naturally concentrates on the weakened areas of the fiber to act in a targeted way. Rich in cysteine, it penetrates the cortex and helps rebuild the fiber's internal bonds — where breakage and frizz originate. In manufacturer clinical tests, it outperforms SH-Oligopeptide-78 on elasticity, breakage resistance and visual restoration.
NOBEL TECHNOLOGY · AI · SELF-ASSEMBLING
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Arginine
ARGININE (L-ARGININE)
An amino acid constitutive of keratin, naturally present in healthy hair fiber. Its cationic charge allows it to bind preferentially to the most damaged areas of the hair, where the anionic charge is strongest, to consolidate them first. It improves the mechanical resistance of the fiber, eases detangling and supports scalp microcirculation.
NATIVE AMINO ACID · TARGETING FRAGILE AREAS
ACCOMPANY VS REPAIR
The majority of hair treatments intervene after the damage. The P³ Complex™ is designed to fit into time — before, during, after. It is not just a question of ingredients. It is a philosophy of care.
We don't believe in care that promises the impossible in a single application.
We believe in hair that is accompanied, day after day, as a living matter. The P³ Complex™ is not a repair. It is a balance. A way of caring before having to repair.