"As a studio hairstylist, I always need products that can refresh roots while leaving the hair completely free to restyle.
Most dry shampoos absorb sebum but freeze the texture. You can't really restyle the hair afterwards.
I wanted to create a dry shampoo that could do both: absorb excess sebum while leaving the fiber supple and manageable.
I didn't want a dry shampoo that freezes the hair. I wanted a product that frees it.
Whether on a shoot, between two runway shows or simply in everyday life — after a workout, before a meeting or during a busy day — it instantly restores the feeling of fresh hair while preserving its natural movement."

